Membership & PR Summit draws large, varied crowd

screen-shot-2016-10-29-at-6-49-48-pmA  crowd of about 50 Rotarians representing dozens of clubs from throughout District 7190 attended the inaugural Membership & PR Summit held Saturday morning at the Clifton Park-Halfmoon Public Library.

The Southern Rensselaer County club was represented by a trio of members. Bill Dowd served as a speaker on public relations, website and social media use, and served on two panels — membership and general information. SRC President-elect Roberto Martinez and Board member Jim Leyhane also attended the event.

SRC’s 3 amigos — Jim, Roberto, Bill.
Bill Dowd explaining media guide he created for the District.

In addition to presentations on public relations using social and traditional media from Bill and Melissa Ward, both member of the District PR Committee, our District Membership Committee provided a panel discussion led by chairperson Jennifer Hendricks-Fogg on the trial use by four clubs of a new “Membership Playbook” that provides methods for recruiting and retaining members. The document can be downloaded here.

Melissa Ward presenting PR information.
District Membership Chair Jennifer Hendricks-Fogg takes her role seriously, saying,”If you can’t recruit em’, breed ’em.”
A panel of younger Rotarians who are overseeing their clubs’ trial use of the new “Rotary Playbook” for member recruitment and retention share their findings with attendees.

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